Funnel stages

Every funnel — SaaS, ecommerce, B2B services, fintech — passes through some version of these 8 stages. The drop-off rates and the metrics that measure each one are below.

1.Awareness0 metrics2.Traffic / Visitor0 metrics3.Engagement3 metrics · typical drop-off 55.00%4.Signup / Lead Capture3 metrics · typical drop-off 97.50%5.Activation0 metrics · typical drop-off 35.00%6.Trial / Evaluation0 metrics · typical drop-off 60.00%7.Purchase / Paid Conversion5 metrics · typical drop-off 75.00%8.Retention / Return3 metrics · typical drop-off 50.00%