Funnel stages · Stage 6 of 8

Trial / Evaluation

User is actively evaluating the product during a time-limited free period. SaaS trials typically 7-30 days. Trial engagement (features used, frequency of use) predicts paid conversion better than trial length.

ActivationStage 6 · typical drop-off 60.00%Purchase / Paid Conversion

Metrics that measure this stage

No specific metrics indexed for this stage yet — see the full list at Metrics.

The full funnel

  1. Awareness
  2. Traffic / Visitor
  3. Engagement
  4. Signup / Lead Capture
  5. Activation
  6. Trial / Evaluation
  7. Purchase / Paid Conversion
  8. Retention / Return