Guides

6long-form guides on the highest-volume CRO questions. Each cites primary sources for every statistic — no “studies show” without attribution.

How to Reduce Cart Abandonment

The average cart abandonment rate is 70.19% (Baymard Institute, 487 sites). This guide covers the 12 evidence-based interventions that move the needle — with re

12 sections · 2 primary sourcesWhat Is a Good Conversion Rate?

"Good" depends entirely on your industry, funnel stage, and traffic source. This guide shows p25/p50/p75 conversion rates for 18 industries — with verified prim

8 sections · 4 primary sourcesSaaS Trial-to-Paid Conversion Rate

The median opt-out trial converts at 15–25%; opt-in at 40–60% (Mixpanel, 8,000 SaaS products). This guide explains why, and how to improve your rate with eviden

9 sections · 2 primary sourcesVisitor-to-Lead Rate Benchmarks

The average visitor-to-lead rate for paid search is 2.35% across industries (WordStream, 20,000+ accounts). B2B organic traffic typically converts 1.5–2.5× high

7 sections · 2 primary sourcesBounce Rate Benchmarks by Industry

Industry median bounce rate is 40–60% (Contentsquare, 16.7B sessions, 500+ brands). Content sites average 60–80%. But since GA4 changed the definition in 2022,

7 sections · 2 primary sourcesCRO Pattern Library

20 conversion optimization patterns with evidence-based lift ranges from published research. No guesses, no "studies show" — every lift figure cites a source.

0 sections · 4 primary sources