About ConversionBench
ConversionBench answers the single most-Googled CRO question: is my conversion rate good? We publish percentile distributions (p25/p50/p75) for 8 cited sources across 18 industries and 14 metrics, with a calculator that ranks your number against the distribution.
What makes this site different
Most published benchmark roundups give you one number — “the median CVR is 2.35%”. We give you three: the bottom-quartile, median, and top-quartile. That tells you not just where the average is, but where the bar is for being good at this.
And because we only cite primary research with disclosed methodology and sample size, every benchmark links back to its source. No fabricated numbers. No “industry estimates” sourced from competitor blogs. When data isn’t available for a combination, we say so — research-pending rather than invented.
Methodology
Every benchmark is sourced, scored, and either verified, derived, or research-pending — the rules behind that taxonomy + the percentile interpolation math live at /methodology.
What we don’t do
- No newsletter. No email capture. No lead magnets. No popups.
- No paid placement. Sources are cited because they’re good, not because they paid.
- No medical, legal, or financial advice. CRO benchmarks only.
- No fabricated numbers. Ever.
Operator + publisher
ConversionBench is built and maintained by Paulo de Vries and published by Caslon Media, a registered Dutch company in Amsterdam (KvK 64708101). Caslon Media runs a small network of independent data and reference sites, all sharing the same editorial discipline: cited sources, honest gaps, no growth hacks.
One person researches, verifies and writes every page here. If a number is wrong, there is exactly one inbox to tell — and it gets read.
Primary sources we cite
Full list at /source with credibility scores + methodology summaries.
Contact
Source suggestions, corrections, or questions: [email protected].