Digital Experience Benchmarks Report (2024)

Contentsquare · 2024

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Credibility

9/10

Sample size

500

Year

2024

Cited rows

Methodology

Analysis of 16.7 billion website sessions across 500+ enterprise and mid-market brands in 12 industries. Measures engagement metrics (bounce rate, pages per session, session duration, scroll depth) using passive behavioral tracking rather than survey. GA4-aligned bounce definition used (engagement < 10 seconds OR single pageview with no event). Industry cuts cover Retail, Financial Services, Technology, B2B, Media, Travel, Automotive.

Coverage

Bounce rate, session duration, pages per session, scroll depth, page load impact on engagement, mobile vs desktop engagement gaps. Strong for Retail/Ecommerce, Media, Financial Services, B2B Technology. Covers aggregate-level engagement not funnel-step conversion.

Primary source for

Metrics where this study is the canonical citation:

Bounce Rate Average Session Duration Pages Per Session

Industries citing this source

Ecommerce (D2C Retail)3 cited rows: Bounce, Avg Session, PPS SaaS (B2B Software)3 cited rows: Bounce, Avg Session, PPS Media (Content publishers, News)3 cited rows: Bounce, Avg Session, PPS B2B Services (Agencies, Consulting)3 cited rows: Bounce, Avg Session, PPS Travel (Booking, Hotel, Airline)1 cited row: Bounce