Sources
Every benchmark on ConversionBench cites a published industry study. Below are the 8 primary sources we draw from. Credibility score is operator-assessed (1-10) based on sample size, methodology transparency, and recency.
Cart Abandonment Rate — 487 Websites Longitudinal Study (2024)Product Benchmarks Report (2024)Digital Experience Benchmarks Report (2024)Google Ads Benchmarks by Industry (2024)Adobe Digital Insights — Digital Economy Index (2024)Ecommerce Benchmarks Report (2024)State of Marketing Report (2024)A/B Testing Benchmarks and Lift Studies (2024)
What credibility score means
Per our methodology: 10 is gold-standard longitudinal research with full methodology transparency (Baymard); 8-9 is annual industry-wide aggregates with disclosed sample size (WordStream, Adobe, Mixpanel, Contentsquare); 7 covers self-reported survey-based reports (HubSpot State of Marketing, Thinkific); ≤6 are not cited as primary sources.