Cart Abandonment Rate — 487 Websites Longitudinal Study (2024)
Baymard Institute · 2024
Credibility
10/10
Sample size
487
Year
2024
Cited rows
5
Methodology
Longitudinal multi-year analysis of 487 websites tracked continuously. Aggregates 41 different published cart-abandonment rate studies plus proprietary ongoing panel data. Reports global average plus device breakdown (mobile vs desktop) plus reason-for-abandonment taxonomy from 4,400+ US consumer interviews.
Coverage
Ecommerce cart abandonment, checkout completion, guest-checkout impact, and UX friction drivers. Specifically strong on: cart-abandonment rate, checkout-completion rate, checkout-step count impact on CVR. Not applicable to B2B, SaaS, or non-ecommerce funnels.
Primary source for
Metrics where this study is the canonical citation: