Funnel stages · Stage 4 of 8

Signup / Lead Capture

User submits email or creates an account. The first meaningful conversion — separates 'just browsing' from 'interested enough to identify themselves'. Typical visitor-to-signup CVR ranges widely: 0.5-2% for cold traffic B2B sites, 5-15% for optimized lead magnets.

← EngagementStage 4 · typical drop-off 97.50%Activation →

Metrics that measure this stage

Visitor-to-Lead Rate ↑Top quartile ≥ 8.0%Lead-to-SQL Rate ↑Top quartile ≥ 40.0%Email Opt-in Rate ↑Top quartile ≥ 7.0%

The full funnel

  1. Awareness
  2. Traffic / Visitor
  3. Engagement
  4. Signup / Lead Capture
  5. Activation
  6. Trial / Evaluation
  7. Purchase / Paid Conversion
  8. Retention / Return