Funnel stages · Stage 1 of 8

Awareness

User first encounters the brand. Metrics here are not conversion rates per se but reach measures: impressions, brand search volume, branded direct traffic. The top of funnel feeds everything below.

Stage 1Traffic / Visitor →

Metrics that measure this stage

No specific metrics indexed for this stage yet — see the full list at Metrics.

The full funnel

  1. Awareness
  2. Traffic / Visitor
  3. Engagement
  4. Signup / Lead Capture
  5. Activation
  6. Trial / Evaluation
  7. Purchase / Paid Conversion
  8. Retention / Return