Funnel stages · Stage 2 of 8

Traffic / Visitor

User visits the site. The unit of measurement. Every conversion rate below is calculated with traffic (or a subset of it) as the denominator.

← AwarenessStage 2Engagement →

Metrics that measure this stage

No specific metrics indexed for this stage yet — see the full list at Metrics.

The full funnel

  1. Awareness
  2. Traffic / Visitor
  3. Engagement
  4. Signup / Lead Capture
  5. Activation
  6. Trial / Evaluation
  7. Purchase / Paid Conversion
  8. Retention / Return