Funnel stages · Stage 5 of 8
Activation
User performs the core product action for the first time — creates a project (SaaS), watches first lesson (edtech), makes first transaction (fintech), invites first teammate (collaboration). Product-led-growth companies treat this as the most important metric; it predicts retention more reliably than any other stage.
Metrics that measure this stage
No specific metrics indexed for this stage yet — see the full list at Metrics.