Bounce Rate · SaaS (B2B Software)

SaaS (B2B Software) Bounce Rate

The 2024 percentile distribution for Bounce Rate in the saas (b2b software) vertical, sourced from Contentsquare DXB 2024 (derived for SaaS).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
32.0%
Median
44.0%
p75
58.0%
Mean
44.0%
Direction
Lower ↓
Percentile calculator

Where does your rate sit?

p2532.0%p5044.0%p7558.0%

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Source: Contentsquare DXB 2024 (derived for SaaS) · 2024 · derived

Derivation notes

Derived from Contentsquare Technology segment + B2B benchmarks. SaaS landing pages for demo/trial have inherently lower bounce rates than content pages because the traffic is high intent. Homepage-as-primary-landing-page skews rates upward.

Source

Contentsquare DXB 2024 (derived for SaaS)

Related benchmarks

Bounce · Ecommerce (D2C Retail)p50 47.0% · Contentsquare DXB 2024Bounce · Media (Content publishers, News)p50 63.0% · Contentsquare DXB 2024Bounce · B2B Services (Agencies, Consulting)p50 52.0% · Contentsquare DXB 2024 (derived)Bounce · Travel (Booking, Hotel, Airline)p50 53.0% · Contentsquare DXB 2024 (derived for travel)Visitor-to-Lead Ratep50 3.0% · SaaS (B2B Software)Trial-to-Paid Conversion Ratep50 21.0% · SaaS (B2B Software)Lead-to-SQL Ratep50 28.0% · SaaS (B2B Software)Average Session Durationp50 165.0 · SaaS (B2B Software)