Bounce Rate · Ecommerce (D2C Retail)

Ecommerce (D2C Retail) Bounce Rate

The 2024 percentile distribution for Bounce Rate in the ecommerce (d2c retail) vertical, sourced from Contentsquare DXB 2024.

p25
38.0%
Median
47.0%
p75
62.0%
Mean
47.0%
Sample
500
Direction
Lower ↓
Percentile calculator

Where does your rate sit?

p2538.0%p5047.0%p7562.0%

← Lower is better

Source: Contentsquare DXB 2024 · 2024

Notes

Contentsquare DXB 2024. GA4 engaged-session definition (10+ seconds OR ≥2 pageviews OR conversion event). Note: Universal Analytics reported bounce rate is typically 10-15pts higher than GA4 for the same site. Lower is better; landing-page type matters (product page vs editorial vs category page).

Source

Contentsquare DXB 2024

Related benchmarks

Bounce · SaaS (B2B Software)p50 44.0% · Contentsquare DXB 2024 (derived for SaaS)Bounce · Media (Content publishers, News)p50 63.0% · Contentsquare DXB 2024Bounce · B2B Services (Agencies, Consulting)p50 52.0% · Contentsquare DXB 2024 (derived)Bounce · Travel (Booking, Hotel, Airline)p50 53.0% · Contentsquare DXB 2024 (derived for travel)Cart Abandonment Ratep50 70.2% · Ecommerce (D2C Retail)Checkout Completion Ratep50 38.0% · Ecommerce (D2C Retail)Visitor-to-Lead Ratep50 2.6% · Ecommerce (D2C Retail)Average Session Durationp50 127.0 · Ecommerce (D2C Retail)