Visitor-to-Lead Rate · Ecommerce (D2C Retail)
Ecommerce (D2C Retail) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the ecommerce (d2c retail) vertical, sourced from WordStream 2024.
p25
1.0%
Median
2.6%
p75
5.0%
Mean
2.6%
Sample
20,000
Direction
Higher ↑
Percentile calculator
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Source: WordStream 2024 · 2024
Notes
WordStream 2024 average for e-commerce paid search campaigns. 'Lead' in ecommerce typically means email capture or account creation rather than purchase intent. Purchase CVR is tracked separately under checkout-completion. Organic/direct traffic converts 20-40% higher than paid.