Trial-to-Paid Conversion Rate · SaaS (B2B Software)
SaaS (B2B Software) Trial-to-Paid Conversion Rate
The 2024 percentile distribution for Trial-to-Paid Conversion Rate in the saas (b2b software) vertical, sourced from Mixpanel Product Benchmarks 2024.
p25
12.0%
Median
21.0%
p75
35.0%
Sample
8,000
Direction
Higher ↑
Percentile calculator
Where does your rate sit?
Source: Mixpanel Product Benchmarks 2024 · 2024
Notes
Mixpanel 2024. Blended across opt-in (credit card required) and opt-out (no card) trials. Opt-in trials convert at 40-60%; opt-out trials at 15-30%. PQL (product-qualified lead) strategies can push opt-out above 35%. Segment by trial type before benchmarking. This blended p50 (21%) represents the opt-out median; opt-in median is ~48%.