Average Session Duration · SaaS (B2B Software)

SaaS (B2B Software) Average Session Duration

The 2024 percentile distribution for Average Session Duration in the saas (b2b software) vertical, sourced from Contentsquare DXB 2024 (derived for SaaS).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
90.0
Median
165.0
p75
280.0
Mean
165.0
Direction
Higher ↑
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p2590.00p50165.00p75280.00

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Source: Contentsquare DXB 2024 (derived for SaaS) · 2024 · derived

Derivation notes

Derived from Contentsquare B2B/Technology segment. SaaS marketing sites with demo videos and detailed feature pages drive longer sessions. Users comparing multiple features before a demo request can spend 4-8 minutes. Landing pages without deep exploration average 60-90s.

Source

Contentsquare DXB 2024 (derived for SaaS)

Related benchmarks

Avg Session · Ecommerce (D2C Retail)p50 127.0 · Contentsquare DXB 2024Avg Session · Media (Content publishers, News)p50 185.0 · Contentsquare DXB 2024Avg Session · B2B Services (Agencies, Consulting)p50 150.0 · Contentsquare DXB 2024 (derived)Visitor-to-Lead Ratep50 3.0% · SaaS (B2B Software)Trial-to-Paid Conversion Ratep50 21.0% · SaaS (B2B Software)Lead-to-SQL Ratep50 28.0% · SaaS (B2B Software)Bounce Ratep50 44.0% · SaaS (B2B Software)