7-Day Return Rate · SaaS (B2B Software)

SaaS (B2B Software) 7-Day Return Rate

The 2024 percentile distribution for 7-Day Return Rate in the saas (b2b software) vertical, sourced from Mixpanel Product Benchmarks 2024.

p25
12.0%
Median
22.0%
p75
35.0%
Sample
8,000
Direction
Higher ↑
Percentile calculator

Where does your rate sit?

p2512.0%p5022.0%p7535.0%

Higher is better →

Source: Mixpanel Product Benchmarks 2024 · 2024

Notes

Mixpanel 2024. SaaS tools with daily workflows (project management, analytics, CRM) target 35-50% D7 return. Reference tools and calculators target 15-25% (usage is episodic, not daily). Below 10% D7 usually signals low utility or poor discovery of core value.

Source

Mixpanel Product Benchmarks 2024

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