7-Day Return Rate · Ecommerce (D2C Retail)

Ecommerce (D2C Retail) 7-Day Return Rate

The 2024 percentile distribution for 7-Day Return Rate in the ecommerce (d2c retail) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for ecommerce).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
8.0%
Median
15.0%
p75
25.0%
Direction
Higher ↑
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p258.0%p5015.0%p7525.0%

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Source: Mixpanel Product Benchmarks 2024 (derived for ecommerce) · 2024 · derived

Derivation notes

Derived from Mixpanel + Littledata ecommerce data. Ecommerce D7 return is driven by purchase cycle length — high-frequency DTC (CPG, food, supplements) sees 20-35% D7; low-frequency categories (furniture, luxury, electronics) see 3-8%. Subscription-based ecommerce not included (treated separately).

Source

Mixpanel Product Benchmarks 2024 (derived for ecommerce)

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