7-Day Return Rate · Gaming (F2P, subscription)
Gaming (F2P, subscription) 7-Day Return Rate
The 2024 percentile distribution for 7-Day Return Rate in the gaming (f2p, subscription) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for gaming).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
Below the median? The 3-step fix
Anything under 35% is bottom-half for 7-day return rate in Gaming (F2P, subscription). Top quartile starts at 52% (17 points away). These are the three changes with the best published evidence behind them at this funnel stage.
- Free Tier Preview · +5–25% typical liftOffering a genuinely functional free version or limited trial that lets users experience the product before committing.
- Progress Indicators · +2–8% typical liftVisual indicators showing where the user is in a multi-step process — 'Step 2 of 4', a progress bar, or breadcrumbs.
- Value Before Ask · +5–20% typical liftDelivering genuine value to the user — a calculation result, a free tool output, a useful answer — before requesting any commitment.
Lift ranges are the published figures on each pattern page, with the study they come from. Deeper walk-through: What is a good conversion rate?.
Where does your rate sit?
Source: Mixpanel Product Benchmarks 2024 (derived for gaming) · 2024 · derived
Derivation notes
Derived from Mixpanel gaming segment. Mobile and casual games depend on daily-return habit formation. Push notifications and daily rewards drive D7 return rate significantly. Games in the top quartile (>50% D7) rely on social + competitive mechanics. Hypercasual games see lower D7 (15-25%) due to genre substitution effect.
Source
Mixpanel Product Benchmarks 2024 (derived for gaming)
Source data published 2024 ·
Curated by Paulo de Vries, operator of ConversionBench. Every benchmark links to its primary source.