Industries · entertainment
Gaming (F2P, subscription) conversion rate benchmarks
Mobile F2P games (Royal Match, Monopoly GO), console/PC games (Xbox Game Pass, Steam), gaming subscriptions. Funnel for F2P: install → first-session completion → day-7 retention → first-purchase.
Business model
free-to-play + IAP, subscription, premium purchase
Typical ACV
$3-50 LTV F2P, $15-60 premium purchase, $10-15/mo subscription
Sales cycle
~1 days
Top traffic sources
paid-social, app-store-search, influencer
Cited benchmarks (1)
Each row links to its source study. Click a metric to open the full benchmark page for Gaming (F2P, subscription) with percentile bar and methodology.
| Metric | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| 7-Day Return Rate↑ (derived) | 20.0% | 35.0% | 52.0% | Mixpanel Product Benchmarks 2024 (derived for gaming) |
Notes on this vertical
D7 retention is the most-benchmarked metric across gaming. For F2P: 20-35% D7 is 'good'. Payer-conversion rate (install → paying user) typically 1-5%.
Industry profile cited from AppsFlyer Gaming Benchmarks.