Email Opt-in Rate · Ecommerce (D2C Retail)

Ecommerce (D2C Retail) Email Opt-in Rate

The 2024 percentile distribution for Email Opt-in Rate in the ecommerce (d2c retail) vertical, sourced from HubSpot State of Marketing 2024.Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5%
Median
3.2%
p75
7.0%
Direction
Higher ↑
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p251.5%p503.2%p757.0%

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Source: HubSpot State of Marketing 2024 · 2024 · derived

Derivation notes

HubSpot 2024 + industry composite. Exit-intent popups in ecommerce convert 3-9%; inline forms convert 1-3%; lead magnets (discount-for-email) convert 8-15%. GDPR double opt-in for EU traffic reduces effective opt-in rate by 30-50% vs single opt-in. Discount-based opt-ins drive high volume but lower long-term engagement.

Source

HubSpot State of Marketing 2024

Related benchmarks

Email Opt-in · SaaS (B2B Software)p50 3.5% · HubSpot State of Marketing 2024 (derived)Email Opt-in · Media (Content publishers, News)p50 4.5% · HubSpot State of Marketing 2024 (derived for media)Cart Abandonment Ratep50 70.2% · Ecommerce (D2C Retail)Checkout Completion Ratep50 38.0% · Ecommerce (D2C Retail)Visitor-to-Lead Ratep50 2.6% · Ecommerce (D2C Retail)Bounce Ratep50 47.0% · Ecommerce (D2C Retail)