Email Opt-in Rate · Media (Content publishers, News)
Media (Content publishers, News) Email Opt-in Rate
The 2024 percentile distribution for Email Opt-in Rate in the media (content publishers, news) vertical, sourced from HubSpot State of Marketing 2024 (derived for media).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
2.0%
Median
4.5%
p75
9.0%
Direction
Higher ↑
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Source: HubSpot State of Marketing 2024 (derived for media) · 2024 · derived
Derivation notes
Derived from HubSpot media/content benchmarks. Media sites with strong editorial identity see higher newsletter opt-in rates. Scroll-triggered opt-ins placed at the end of high-value articles convert at 5-10%. Exit-intent popups with content preview convert higher than generic 'sign up for updates'.