Monthly Churn Rate · SaaS (B2B Software)
SaaS (B2B Software) Monthly Churn Rate
The 2024 percentile distribution for Monthly Churn Rate in the saas (b2b software) vertical, sourced from Mixpanel Product Benchmarks 2024.
p25
1.8%
Median
3.2%
p75
5.5%
Sample
8,000
Direction
Lower ↓
Percentile calculator
Where does your rate sit?
Source: Mixpanel Product Benchmarks 2024 · 2024
Notes
Mixpanel 2024. Lower is better. Monthly churn below 2% is world-class; 2-5% acceptable; above 5% is high-churn unsustainable territory. Revenue churn ($) is typically more important than subscriber churn (headcount). Annual contract subscribers not included (0% monthly churn during contract; use annual cohort churn instead — typically 20-30%/yr for enterprise SaaS).