Monthly Churn Rate · EdTech (Online Courses, LMS)

EdTech (Online Courses, LMS) Monthly Churn Rate

The 2024 percentile distribution for Monthly Churn Rate in the edtech (online courses, lms) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for edtech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
4.0%
Median
7.5%
p75
12.0%
Direction
Lower ↓
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p254.0%p507.5%p7512.0%

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Source: Mixpanel Product Benchmarks 2024 (derived for edtech) · 2024 · derived

Derivation notes

Derived from Mixpanel edtech segment. Online learning subscriptions have high churn because learning is episodic and goal-directed — users churn when they reach their objective or when motivation drops. Cohort-based courses see 30-50% lower monthly churn than self-paced libraries.

Source

Mixpanel Product Benchmarks 2024 (derived for edtech)

Related benchmarks

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