Visitor-to-Lead Rate · Travel (Booking, Hotel, Airline)
Travel (Booking, Hotel, Airline) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the travel (booking, hotel, airline) vertical, sourced from WordStream 2024.
p25
1.5%
Median
3.6%
p75
7.0%
Mean
3.6%
Sample
20,000
Direction
Higher ↑
Percentile calculator
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Source: WordStream 2024 · 2024
Notes
WordStream 2024 Travel vertical. 'Lead' typically = email capture, trip quote request, or account creation. High bounce rate for transactional queries. Email capture for inspiration content (destination guides) converts 2-4x higher than direct booking pages.