Cart Abandonment Rate · Travel (Booking, Hotel, Airline)
Travel (Booking, Hotel, Airline) Cart Abandonment Rate
The 2024 percentile distribution for Cart Abandonment Rate in the travel (booking, hotel, airline) vertical, sourced from Baymard Institute 2024.Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
76.0%
Median
87.0%
p75
92.0%
Mean
87.0%
Direction
Lower ↓
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Source: Baymard Institute 2024 · 2024 · derived
Derivation notes
Travel has the highest cart abandonment of any vertical due to high consideration purchases, price comparison behavior, and departure-date sensitivity. Customers frequently research across multiple sessions before converting.