Pages Per Session · SaaS (B2B Software)
SaaS (B2B Software) Pages Per Session
The 2024 percentile distribution for Pages Per Session in the saas (b2b software) vertical, sourced from Contentsquare DXB 2024 (derived for SaaS).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
Below the median? The 3-step fix
Anything under 3.8 is bottom-half for pages per session in SaaS (B2B Software). Top quartile starts at 6.5. These are the three changes with the best published evidence behind them at this funnel stage.
- Benefit Headlines · +3–15% typical liftWriting headlines and subheads that describe outcomes for the user rather than features of the product.
- Testimonials Above the Fold · +3–12% typical liftPlacing specific, credible customer quotes or success stories in the first viewport rather than the bottom of the page.
- Friction Reduction · +5–20% typical liftSystematically removing steps, fields, clicks, and cognitive load from conversion paths.
Lift ranges are the published figures on each pattern page, with the study they come from. Deeper walk-through: What is a good conversion rate?.
Where does your rate sit?
Source: Contentsquare DXB 2024 (derived for SaaS) · 2024 · derived
Derivation notes
Derived from Contentsquare B2B/Technology. SaaS onboarding flows (homepage → pricing → features → case studies) drive 4-8 pages/session for high-intent users. One-page landing campaigns see 1.0-1.2 pages/session by design.
Source
Contentsquare DXB 2024 (derived for SaaS)
Source data published 2024 ·
Curated by Paulo de Vries, operator of ConversionBench. Every benchmark links to its primary source.