LTV:CAC Ratio · SaaS (B2B Software)

SaaS (B2B Software) LTV:CAC Ratio

The 2024 percentile distribution for LTV:CAC Ratio in the saas (b2b software) vertical, sourced from HubSpot State of Marketing 2024 + Bessemer State of Cloud (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
2.5
Median
3.8
p75
6.5
Direction
Higher ↑
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p252.50p503.80p756.50

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Source: HubSpot State of Marketing 2024 + Bessemer State of Cloud (derived) · 2024 · derived

Derivation notes

Derived from HubSpot State of Marketing + Bessemer Cloud benchmarks. 3:1 is the minimum sustainable threshold; 5:1 is healthy SaaS; above 7:1 indicates excellent unit economics OR underinvestment in growth. Below 1:1 means the business is currently paying more to acquire customers than it earns from them. This metric requires internal LTV + CAC inputs — site users typically input their own numbers for the percentile calculator.

Source

HubSpot State of Marketing 2024 + Bessemer State of Cloud (derived)

Related benchmarks

LTV:CAC · Ecommerce (D2C Retail)p50 2.8 · HubSpot State of Marketing 2024 (derived for ecommerce)LTV:CAC · B2B Services (Agencies, Consulting)p50 5.5 · HubSpot State of Marketing 2024 (derived for B2B services)Visitor-to-Lead Ratep50 3.0% · SaaS (B2B Software)Trial-to-Paid Conversion Ratep50 21.0% · SaaS (B2B Software)Lead-to-SQL Ratep50 28.0% · SaaS (B2B Software)Bounce Ratep50 44.0% · SaaS (B2B Software)