PropTech (Real Estate Tech) conversion rate benchmarks

Zillow (consumer listings), Compass (agent tools), Opendoor (ibuying), Cozy/TurboTenant (landlord tools). High-intent traffic but long sales cycles on the transaction side. Lead-gen conversion (visitor → contact request) is the main CVR.

Business model

lead-gen, SaaS subscription, transaction fee

Typical ACV

varies — $20-100/mo for agent tools, lead-gen pays per lead

Sales cycle

~30 days

Top traffic sources

organic-search, paid-search, referral

Cited benchmarks (0)

Each row links to its source study. Click a metric to open the full benchmark page for PropTech (Real Estate Tech) with percentile bar and methodology.

Cited benchmarks for PropTech (Real Estate Tech) are still being researched. Check back at Week 4 — the canonical sources for this vertical are queued.

Notes on this vertical

Local-market-specific CVRs vary 10x between high-demand and low-demand zip codes. Aggregating to national average obscures the real signal.

Industry profile cited from National Association of Realtors — Research & Statistics.