Checkout Completion Rate · Beauty/CPG (DTC Cosmetics, Personal Care)
Beauty/CPG (DTC Cosmetics, Personal Care) Checkout Completion Rate
The 2024 percentile distribution for Checkout Completion Rate in the beauty/cpg (dtc cosmetics, personal care) vertical, sourced from Baymard Institute 2024.Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
24.0%
Median
40.0%
p75
52.0%
Mean
40.0%
Direction
Higher ↑
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Source: Baymard Institute 2024 · 2024 · derived
Derivation notes
Beauty DTC brands with strong guest-checkout UX and installment payment options (Klarna/Afterpay) skew above average. Derived from Baymard ecommerce average adjusted for category characteristics.